A new luxury residential tower planned for downtown St. Pete will require prospective residents to meet minimum beauty standards before signing a lease, developers announced this week. The Aesthetic, a proposed 42-story luxury development in downtown St. Pete, will evaluate applicants using a combination of facial symmetry, physical fitness, wardrobe, and personal hygiene. “We’re not…

The Poodle Exchange has officially opened in downtown St. Pete! The new luxury boutique allows residents to exchange their designer dogs as often as every 30 days, helping members keep pace with changing neighborhoods, social circles, and personal brands. The showroom features everything from Goldendoodles and Sheepadoodles to Bernedoodles and Cavapoos, with staff available to…

ST. PETERSBURG — City officials held a press conference Tuesday to reassure residents that 400 Central was built to the highest standards of modern construction and remains an exceptional example of luxury development. “We’ve noticed some members of the public have developed an unfortunate habit of looking at the building with concern,” said Director of…

CLEARWATER — The Pinellas Suncoast Transit Authority voted Wednesday to approve a $300 million settlement for local businessman Jeff Knight, concluding that after months of criminal charges, civil lawsuits, and relentless media attention, the businessman has simply been through enough. “We’ve heard enough about the people on the ferry,” said Graham Whitmore, Deputy Director of…

An exciting new chapter is on the horizon for one of downtown St. Pete’s most recognizable historic buildings! 😁👏🎉 Trinity Lutheran Church will soon be reimagined as Trinity Ultra Lounge, a thoughtfully curated nightlife destination featuring premium hospitality experiences, immersive lighting, VIP table service, and live DJ programming beneath the church’s original stained-glass windows. ⛪🍾🥂

ST. PETERSBURG — While police continue searching for the two men accused of causing nearly $100,000 in damage outside 400 Central over the weekend, city officials say they were struck by one thing in particular: the suspects’ remarkable demolition potential. Security footage released by police appears to show the men ripping landscaping lights from the…

ST. PETERSBURG — In an effort to clear up years of public confusion surrounding affordable housing, city officials gathered Monday morning to celebrate the grand opening of St. Petersburg’s new Affordable Housing Experience Center, an immersive attraction designed to help residents better understand what the city means when it uses the word “affordable.” The state-of-the-art…

ST. PETERSBURG — City officials are reassuring residents that if Florida’s proposed property tax amendment passes this November, funding for private developers will remain fully protected. While local governments across the state have warned they may be forced to reduce spending on parks, libraries, road maintenance and other public services, St. Petersburg officials said residents…

ST. PETERSBURG — Mayor Ken Welch is expected to make his final decision on the future of the Historic Gas Plant District next week. The nearly 100-acre site is expected to be redeveloped into an upscale 15-minute district featuring luxury housing, commemorative hardscaping, and state-of-the-art Flock cameras. Officials say the development will honor the memory…

Clearwater made headlines last week after gifting an entire street to The Church of Scientology. St. Pete officials have taken notice and say they can do better. Mayor Ken Welch says the city is now prepared to give Scientology as many as two streets downtown. “We believe this proposal reflects our commitment to spiritual technology,”…