Why a T-Shirt and ’Zine Maker Wants to Rebuild the Rand Motel on U.S. 19
Every Saturday this month, local T-shirt and ’zine maker, Valentín Esparza, has been setting up a folding table along U.S. 19 near the former site of the Rand Motel, selling self-designed merchandise to fund what he describes as a “culturally significant restoration project.”
His goal, he says, is simple: raise enough money to bring the Rand Motel back.
The motel, which was demolished roughly two years ago, operated for decades in a stretch of unincorporated Pinellas County just outside St. Petersburg city limits. While some residents recall its distinctive signage and mid-century motor court layout, others remember it as a more… specialized destination.
“Places like that just don’t exist anymore,” Esparza said, gesturing toward a rack of shirts featuring a photo of the motel’s iconic sign. “It served a very specific need in the community.”
According to him, the proposed rebuild would stay true to the original concept, including “short-term occupancy options,” “in-room amenities,” and a “retro media experience.”
County officials have not commented on whether such a project would be permitted under new regulations, but noted that proposals centered around hourly rentals, private jacuzzis and curated adult film libraries may not align with the corridor’s long-term vision.
Undeterred, Esparza says he plans to continue fundraising throughout the summer.
“If people understand what this place meant,” he said, “they’ll want it back.”
Cedric…just dropped me off …thanks for the tip on your site. Hilarious…or in Mexican…chingón
Thank you so much! I appreciate it!