Former Catalyst on the Deuces Site Slated for Mixed-Use Redevelopment
City officials have confirmed plans to redevelop the former Catalyst on the Deuces property into a mixed-use commercial space aimed at “revitalizing” the corridor and attracting new investment to the area.
According to preliminary documents, the redevelopment would include a Lilly Pulitzer Outlet, a Starbucks, a rooftop Pilates and wellness studio, and office space to be leased by Turning Point USA.
Supporters of the project say the new development will help diversify the neighborhood, introduce new amenities, and signal confidence to future investors. City leaders have described the plan as an opportunity to “reimagine underutilized space” and bring in businesses that appeal to a broader demographic.
The announcement has sparked strong reactions from residents on the south side, many of whom viewed the Catalyst as a cultural landmark and gathering space. Critics argue the redevelopment reflects a broader pattern of displacement and cultural erasure along the Deuces corridor.
Ken Welch has not commented directly on the specific tenants but reiterated that the city remains committed to growth, economic development, and “creating opportunities for all communities.”
Residents will be invited to submit feedback during a limited community engagement period before final approvals move forward.
